At GFC we focus on building real, tangible value for our clients through a simple, results driven approach.
Whether delivering a turn key operation for a new retail concept or providing strategic business advice, our comprehensive list of services allow you to choose the right solution to suit your business.
Insight, Trend forecasting and Research
We provide industry intelligence that goes beyond traditional quantitative and qualitative research.
At GFC, we draw on our unique global knowledge to help our clients identify new market potential through trend forecasting and innovation mapping. Typical areas include:
At GFC, we draw on our unique global knowledge to help our clients identify new market potential through trend forecasting and innovation mapping. Typical areas include:
- Creative workshops
- Bespoke “Gastro tours”
- New product tracking
- Consumer insight
- Industry analysis by sector
Brand strategy and planning
Whether its working with a 150 years old luxury food retailer or developing a 21st century British retail concept, GFC has unrivalled expertise in building brand value. The areas we typically cover include:
- Defining overall brand positioning
- Identifying key brand attributes
- Developing effective communication and marketing tools
- Identifying target markets
- Creating focused and measurable growth strategies
- Quantifying market opportunity supported by quantitative and qualitative data
- Defining entry strategies for brands looking to break into new markets
- Quantifying barriers to entry, including overcoming technical issues such as labelling and ingredients compliance
- Planning routes to market, including logistic advise & supply chain solution
Brand management and business development
With our global network GFC can provide a range of services from simple business matching, to a full supply chain and distribution solution.
We work alongside the client to develop and manage existing brands into specific territories.
These include; consumer brands, restaurant concepts and branded retail formats. The territories covered include: UK, France, Germany, Hong Kong, China, Singapore and Thailand .
Marketing and PR – including events and promotional activity Fund raising – including sourcing JV partners
Identification and negotiation with distributor & retailers
Mobilization – including staff training, operational guidelines, and project management.
We work alongside the client to develop and manage existing brands into specific territories.
These include; consumer brands, restaurant concepts and branded retail formats. The territories covered include: UK, France, Germany, Hong Kong, China, Singapore and Thailand .
Marketing and PR – including events and promotional activity Fund raising – including sourcing JV partners
Identification and negotiation with distributor & retailers
Mobilization – including staff training, operational guidelines, and project management.
New concept creation
Having opened world renowned food halls, branded pub chains, Michelin starred restaurants and iconic bars both in UK and Asia, we understand the delicate mix of creative brilliance, operational know how and commercial focus, required to deliver a successful concept.
We work with the client to lay the foundations for a successful launch, including:
We work with the client to lay the foundations for a successful launch, including:
- Concept planning - defining the food & beverage offer, brand identity, service proposition
- Concept design - including detailed design, technical specifications & costing, detailed layout and M & E
- Full financial planning including fundraising & lease financing
- Build process - including full project management
- Staffing - recruitment, training & operation manual
- Marketing & PR - including promotional calendar & media launch
Product development and range planning
We work with clients to develop new brands or additions to existing ranges. Providing a comprehensive offer, from market research through to distribution solutions. Some of our services include:
- Audit of existing range performance
- Analysis of existing market & identifying competitors
- Define range architecture, number of SKU’s
- Set price positioning
- Create brand identity, logo colour palette
- Develop packaging formats
- Create marketing & launch program
Global product sourcing and supply chain development
Having sourced over 1,000 exclusive products from all over the world, GFC will bring unrivalled expertise in the areas of product sourcing and supply chain development not only in the UK & Europe, but also across Asia and developing markets, allowing clients to gain access to innovative new products & packaging formats.
Our international network of consolidators and suppliers can also provide a total solution from factory to gate.
We will act both as a proactive sourcing agent to bring new ideas to our clients alongside responding to specific commercial briefs. Through our Food Technical team we will also provide advice on labelling & ingredients compliance.
Our extensive sector knowledge gives clients a unique edge over the competition and speed to market.
Our international network of consolidators and suppliers can also provide a total solution from factory to gate.
We will act both as a proactive sourcing agent to bring new ideas to our clients alongside responding to specific commercial briefs. Through our Food Technical team we will also provide advice on labelling & ingredients compliance.
Our extensive sector knowledge gives clients a unique edge over the competition and speed to market.
Fundraising and business matching
GFC is perfectly placed to bring new business opportunities to market.
We provide a value added solution, ranging from provision of funding and JV opportunities, through to a full management solution including:
We provide a value added solution, ranging from provision of funding and JV opportunities, through to a full management solution including:
- Property search
- Supply chain solutions
- Design & build
- Project management
- Staff recruitment & training
Promotions and events
Over the last 12 years GFC has developed an enviable reputation for creating and staging some of London's leading food and drink promotions, including recently, Senses of Thailand in Selfridges July 2011 and Taste Lab - Harvey Nichols December 2010 - September 2011.
We specialize in creating high impact events with Government agencies through to boutique food and drink brands. Some of our partners include:
We specialize in creating high impact events with Government agencies through to boutique food and drink brands. Some of our partners include:
- Royal Thai Government
- Singapore Government (International Enterprise)
- Bord Bia
- Visit Sweden
- Harvey Nichols
- Selfridges & Co
- Creative direction and full concept creation
- Brand creation, including logos, colour schemes,production of all printed collateral
- Fixture design and build, including display fixtures through to full Pop Up restaurant
- Product sourcing, including full supply chain support and logistics
- Cooking schedule planning, including demonstrations and tastings
- Full project management, including client liaison
- PR and Marketing including creation of online and printed media.
Business audits and change management
Having run and operated international retail and restaurants business in Asia, UK and Europe, the team at GFC have brought their experience and knowledge to some of the industry's most iconic brands including:
- Marks and Spencer
- Hediard SA
- Harvey Nichols
- Lane Crawford
- Staunton Group
- Benchmark study (Measuring against performance and competitor)
- Staff appraisal
- Financial performance evaluation
- Qualitative audit (food quality, service standards)
- Operational review (staff and procedures)
- Location study (performance by outlet)
- Staff restructuring
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